Tampa’s newest destination district needed a brand refresh that felt more wellness- and community-driven. We kicked off the onboarding with our first quarterly photo and video shoot to create an asset library of vibrant lifestyle images deployed across email, social media, and a newly redesigned website.
what we did
Campaign Strategy, Content Creation, Email Marketing, photo + video production, Website Design, Social Media, PR
the result
We used the images to create Up, Down, Midtown, a relaunch campaign to reintroduce Midtown Tampa as an energetic new destination, unlike anything the city has seen before. Through strategic distribution over email, paid and organic social media, and web, we transformed Midtown Tampa’s brand identity within the first three months of signing them on as a client.