Location
Denver, CO
Industry
Hospitality
clayton hotel & members club
hotel copywriting
Specializing in hotel copywriting and brand positioning, The MRKT Co. was hired to lead the team at the Clayton Hotel & Members club through our proprietary Brand Workshop process.
Part hotel, part social club, Clayton Hotel & Members Club, part of Aparium Hotels, was experiencing an identity crisis. Because of this, we had to change the way they talked about themselves. First, we analyzed their current narrative to identify what was and wasn’t working. Next, we formed brand pillars to inform a new messaging framework that would speak to their target audiences and clearly communicate their concept.
brand messaging
Curated Curiosity
Welcome to a curated world made for the insatiably curious. Home to a collective of creators, dreamers, and doers, find yourself in an intriguing mix of happenings designed to start conversations, challenge limitations, and expand the imaginations of those who dare to ask the right questions. Welcome to Clayton.
A Life More Meaningful
At Clayton, you’ll always be in good company with venues and events designed to serve as natural prompts for both authentic connection and personal enrichment. Here, you can cultivate a more meaningful life alongside others who feel the same way.
The Modern Salon Society
At Clayton, we’re not just here to discuss new trends, we’re here to create them.
Expand your social circle to like-minded risk-takers, tastemakers, and disruptors. Partake in a rich exchange of ideas and perspectives, and become part of today’s most important conversations. Together we’ll shape the cultural fabric of tomorrow.
what we did
Hotel Copywriting, Brand positioning, Brand Themes, Brand Messaging, Copywriting, website copy
