Location
West Palm Beach, FL
Industry
Cruise Line
creative agency for cruise lines
A preferred creative agency for cruise lines, The MRKT Co. was the creative agency of record for Bahamas Paradise Cruise Line who was later acquired by Margaritaville at Sea.
To stand out against the compset and meet the needs of our cruise client’s ongoing promotions, we produced a high volume of digital assets while creating a consistent look and feel for the brand. After establishing visual guidelines that felt ownable in the market, we continued to evolve the brand identity through the ongoing delivery of assets for both promotional and seasonal campaigns.
Highlights of our work with Margaritaville at Sea include the “Do it All, Be it All, Sea it All” creative campaign pictured below, along with their Heroes Sail Free Campaign awarding first responders and service providers with a free cruise program.
what we do
Brand Repositioning, Campaign Creation, Brand Strategy, email marketing
the result
MARKETING AGENCY FOR CRUISE LINES
Using the established brand equity of Margaritaville and the convenience of the product’s 3-day, 2-night concept, we created an ownable evergreen campaign that conveyed the brand themes of authenticity, optimism, connection, and ease. By establishing photography guidelines and messaging framework, we can create endless variations of evergreen creative for testing while staying true to the brand identity.
In addition to creating ongoing quarterly creative marketing campaigns, we maintained an ongoing weekly email marketing strategy to ensure bookings were consistent and ships were departing with the highest occupancy possible.
