Marketing Collateral
All In The Details
Marketing collateral encompasses a wide range of assets that a brand can use to communicate their brand identity, unique selling points, promote products or services, and engage with their audience. At The MRT Co., we treat each type of collateral as one part of a cohesive strategy that drives brand awareness and sales. Here, we break down of some essential marketing collateral assets we offer for our clients.
business cards
Business cards represent your brand and provide essential contact information. Moreover, they are the first brand touch point a new customer encounters when they meet you. Often exchanged during networking events and meetings, a well-designed business card reflects professionalism and helps establish credibility.
Letterhead
Used for official correspondence and documents, a branded letterhead reinforces your brand identity with every piece of communication. It typically includes the company logo, address, and contact details. Using a consistent letterhead ensures that all business communications look professional and cohesive.
flyers + brochures
Flyers announce events, special offers, or new products. Designed to be eye-catching and informative, flyers are often distributed in high-traffic areas or as inserts in newspapers and magazines. Most importantly, flyers can quickly convey a message to a large audience.
Next, brochures provide detailed information about a company’s products or services. They come in various formats, such as tri-folds or booklets, and can be distributed at trade shows, events, or through direct mail, for exmaple. Brochures educate potential customers and answer common questions, aiding the decision-making process.
Branded Items (Swag)
Branded items, such as branded pens, mugs, and tote bags, increase brand visibility and foster customer loyalty. Furthermore, these tangible items keep your brand top-of-mind. They are often distributed at events, trade shows, or as part of customer appreciation campaigns.
In conclusion, the details matter. Each piece of marketing collateral, however small, is an extension of a brand’s experience. By leveraging these tools effectively, businesses create a cohesive and impactful marketing strategy.
See how custom marketing collateral enhances your brand’s marketing strategy.
