Custom Publications
Why Print Still Matters
At the MRKT Co., we emphasize thought leadership by creating custom publications. From informative white papers to high concept coffee table books, these tangible assets communicate a brand’s message. They showcase expertise, and engage with a specific audience. Here’s a closer look at some of the key custom publications we offer to position our clients as leaders in their market.
Magazines
First, custom magazines offer in-depth articles, interviews, and features tailored to a brand’s audience. They provide valuable content, build brand loyalty, and position a company as an industry leader. In addition, magazines cover a range of topics relevant to the readers’ interests and are often used for storytelling and thought leadership.
Coffee Table Books
Meant to be displayed, coffee table books are visually focused publications. So they typically feature stunning photography, detailed illustrations, and rich content that highlights a brand’s heritage, achievements, or expertise. In practice, these books serve as both decorative pieces and marketing tools, enhancing brand prestige and making a lasting impression on clients and guests.
White Papers
Generally, a white paper dives into a specific issue and suggests a solution or offers instructional guidance. It shows off a brand’s expertise, helping to build credibility and trust. By sharing in-depth knowledge, white papers attract potential customers and generate leads. They’re great for content marketing since they offer valuable info that can be repurposed in various ways. Plus, they help a brand stand out from the competition and educate the audience about industry trends and best practices.
books
Whether printed or digital, books allow a brand to delve deeply into a topic. Custom books share a company’s history, celebrate milestones, or compile industry research and insights. By producing a book, a brand can demonstrate its authority and commitment to its field, providing valuable content referenced and shared over time.
Custom publications are powerful assets that help brands communicate effectively, build credibility, and engage with their audience. Each type of publication serves a unique purpose, from providing in-depth information and stunning visuals to offering valuable content for lead generation and sales support. By investing in custom publications, businesses can create lasting connections with their audience and reinforce their brand’s position in the market.
Does your brand need a high quality custom publication or content marketing strategy?
